Magik: Magic, Design & Mushrooms

Branding / Web

Branding / Web

Client

Honours Thesis

Location

University of Stellenbosch, South Africa

Year

2020

Info

Magik was my honours thesis a year-long project where I was free to explore any topic that felt meaningful to me.I chose to question something that sits at the centre of design but is rarely addressed directly: how our work shapes perception. If design influences how we see the world, then it also influences how we relate to it.This project became an exploration of animism the idea that the natural world is not separate from us, but alive and interconnected. I was particularly drawn to fungi and mycelium as living systems that quietly support entire ecosystems beneath the surface.Instead of positioning myself as the sole creator, I began experimenting with co-creation working with water, natural pigments, and fungal growth processes to see what would emerge when I stepped back and allowed materials to lead.The outcome was a brand system, research publication, and series of material experiments that reframed design as relational rather than extractive.

Magik business cards (1)
Mushroom Gif
Magik Business Cards

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